What is Transactional SMS used for?

Over the last week, we have discussed Bulk SMS, its benefits for customer appreciation and the types of SMS, but we focused our attention on the two most used forms: transactional and promotional. We highlighted their meanings and differences, and in details how they work.

Today, we continue on the sequel focusing on the uses of transactional and promotional SMS in a business environment.

First of TRANSACTIONAL SMS

Transactional SMS can be used to meet several SMS needs.

1. Welcome messages: When a new user signs up for an account, either online or in-store you can send a welcome text to begin the SMS communication channel – you can plug your application to our system to achieve this automatically.
2. Order confirmation: SMS order confirmation. Receiving an SMS reduces friction. You get a text from the company you’re purchasing from. You don’t have to ponder and worry to find out your order status. This avoids questions like: (Did my payment go through? did they receive my order?)
3. Shipping updates: Proactively offering delivery updates has become the best practice for business. It’s also an easy way to provide a better SMS experience to your customers – with benefits for you as well.

4. Booking reminder:  If you run a booking service platform, you can use SMS to ensure that your customers don’t forget their existing appointments or ones that they need to schedule in the near future.

5. Appointment confirmation: After a client or user books an appointment with you, use SMS to send a confirmation text providing a location, appointment time and further details. 

6. One time Password: This has since been the mainstream for the use of Transactional SMS. Where you send an automated one-time password (OTP) through SMS to your customers to verify account sign-ins, payment E.t.c. You can. plug your system to our API to achieve this as well.
7. Short Alerts: Bank alerts, system uptime or downtime alerts and USSD services (2WaySMS) alert

Other ways you can use transactional SMS:

• Make your business appear trustworthy and reliable.
• Meet customer expectations and provide peace of mind.

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