Why Email marketing Is Important In Your Marketing Strategy

More than 34% of the people worldwide use email. That’s about 2.5 billion people. It predicted to increase to 2.8 billion email users. In the next 2 years. Yeah, email is universal. The Radical Group, who came up with this information, also records that the world sends about 196 billion emails daily. Out of this 196 billion emails, the majority, 109 billion, is business email.

Interestingly, Colin Nederkoorn (Founder Customer IO) quoted that, “If you’re running a real business, email is still the most effective way to globally reach people who have shown interest in your product or website. For that, it really can’t be beaten.”

More importantly, email marketing allows you to build relationships with leads, customers and past customer. It’s your opportunity to speak directly to them. Coupled with the right messaging, email can become one of your most impactful marketing channels…

Email marketing is also a very personal way of reaching your target customers, messages from their friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when personalized.

Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, request feedback from your customers and more.We offer a seamless platform for email marketing, you can request a quote now!