Difference between Promotional SMS and Transactional SMS

PROMOTIONAL

• Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.
• Promotional messages are only delivered to non-DND numbers and opt-in numbers*
• Promotional SMS can be sent only between 9 am and 9 pm.
• Promotional SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator.

TRANSACTIONAL

• Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.
• Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.
• Transactional messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status.
• Transactional SMS are delivered 24×7 with no time restriction.

How does promotional SMS work?

In making precise promotional SMS. First off, personalizing them is a sure way. It is important that businesses create messages while considering the socioeconomics of their audience, for example, age, sexual orientation, occupation, etc. Additionally, it is fundamental to create messages that factor in different advertising measurements. That way, a company can send targeted messages that are intriguing to the receivers.

Marketers need to compose alluring content to improve their promotional SMS. On that note, underneath are a few hints on the best way to make convincing messages for SMS clients.

• Be brief
• Add a call to action
• Be precise
• Be professional

EXAMPLE:

Check out Spectranet SMS marketing. They offer a reminder for a subscription, in addition, a bonus is offered brilliant.

SEND A PROMOTIONAL

How does transactional SMS work?

Sending transactional SMS requires the use of a web SMS platform or by integrating SMS with existing software using an API key. Online SMS software offers a way to send SMS communications whilst API integration can complete more complex solutions.

Transactional SMS occurs when a user completes a specified action which triggers a pre-determined SMS message to be pushed to the customer.

PenSMS offers flexible customer transaction user interface

www.pensms.com/login/

EXAMPLE: